Privacy Policy

At Wilson Pro Painting (collectively referred to as "we," "us," or "our"), protecting the privacy and security of our customers, website visitors, and franchise applicants is a core business standard. This Privacy Policy describes how we collect, use, maintain, and protect your personal information when you visit our website (including wilsonpropainting.ca), request estimates, apply for employment, or interact with our regional franchise operators.

1. Information We Collect

We collect personal information directly from you when you submit forms on our website, request estimates, contact our franchises, or apply to join our painting crews. This information may include:

• Contact details: Name, phone number, email address, physical property address, and preferred methods of contact.
• Service preferences: Details regarding the types of painting services you request (e.g., interior painting, exterior siding painting, cabinet refinishing).
• Advertising metadata: Analytics and traffic attributes including UTM parameters, Google Click Identifiers (gclid, gbraid, wbraid), Facebook Click Identifiers (fbclid), and Microsoft Click Identifiers (msclkid) to monitor campaign conversion efficiency.
• Employment criteria: For careers applications, we collect driver's license status, geographic availability, and previous painting experience.

2. How We Use Your Information

We use the personal details we collect to facilitate our operations and ensure high-quality painting services. Specific uses include:

• Service Delivery: Processing your estimate requests, coordinating site visits with your regional franchise owner, and executing residential or commercial painting contracts.
• Communication: Responding to inquiries, sending service confirmations, coordinating project scheduling, and conducting post-project quality surveys.
• Marketing & Analytics: Tracking advertising performance and optimizing our search engine campaigns through standard tracking scripts.

3. SMS/Text Message Consent (TCPA Compliance)

By providing your phone number on our website forms and checking the SMS consent box, you explicitly agree to receive text messages from Wilson Pro Painting and our regional franchise managers.

• Purpose: Text messages will be used solely for scheduling site estimates, sending project updates, and coordinating operational requirements. We do not engage in automated cold-texting or promotional SMS blasts.
• Opt-Out: You can opt-out of receiving SMS messages at any time by replying "STOP" to any message you receive. You can also contact us at info@wilsonpropainting.ca to request removal.
• Sharing Restrictions: Your SMS consent and phone numbers will never be shared, sold, rented, or leased to third-party marketing networks or affiliates for their own promotional purposes.

4. Cookies and Web Tracking

We use cookies and similar web beacons to enhance your browsing experience, remember your preferences, and track traffic performance. You can choose to configure your browser to reject cookies, though some interactive elements (like the local franchise estimator dropdown) may not function optimally as a result.

5. Data Sharing & Third Parties

We do not sell, trade, or rent your personal information to general advertising networks. We only share information with:

• Regional Franchisees: When you request an estimate or contact us, your details are securely routed to the local franchise manager operating in your service area.
• Service Providers: Third-party tools that assist in hosting, CRM software, mapping services, and Google Ads conversion counters.
• Legal Obligations: When required by law, we may disclose details to comply with active regulations or protect our operations.

6. Security of Your Information

We implement standard digital security measures, including SSL encryption, to protect your details from unauthorized access, modification, or disclosure. However, no digital transmission over the internet can be guaranteed to be 100% secure.

7. Contact Information

If you have questions about this Privacy Policy, wish to request the deletion of your personal details, or want to opt-out of communications, please reach out to our corporate office: